Five Low-Cost Ways to Market Your Business

9 10 2014

Some great ideas on marketing your business

govBD

(Family Features) Just like any good sports team, every business needs a good coach. Marketing consultant John Jantsch, bestselling author of “Duct Tape Marketing” and “The Referral Engine,” has some low-cost ideas that will help you create a strong message and communicate it to the right people.

  • Keep Score – If you want to determine who your ideal client is, go through your entire client list and rank your clients by profitability. Then look at your most profitable clients and identify those that are already referring business to you. Figure out the common characteristics in this group and you’ve got a pretty good picture of your ideal client.
  • Find Your Zone – Once you’ve identified who you’re marketing to, you need to fine tune your message. Ask how you’re really different from your competitors, Jantsch advises. The best way to find out is to ask your…

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